Dont Be a Secret Agent

This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occasions.

One day while standing in a bank line waiting to make a deposit ? by the way, it was the merchant bank line; a nicely dressed gentleman noticed I had several checks from different companies. He asked about my occupation. I cheerfully explained my business and qualifications. He stated that he was impressed and promptly asked for my business card. Oops! I didn't have one in my possession. I had to meekly admit that I did not have one with me. He now realized I was new to the game and in a teaching tone, he suggested I should carry them in my wallet. He went on to explain, that I should never be without one. I was too embarrassed to ask for his business card and was elated when the teller said "next."

New to the game, I truly didn't think people would just ask you for a business card. When I related this incident to my boyfriend Tim, he chimed in.

"Why wait for people to ask? Don't be a secret agent; leave them for people to find." He continued, "When you leave a tip on the lunch table, leave your business card.

"What?" I questioned, "I don't think a waitress or buss boy would use my services."

"You don't know that." he calmly continued, "Besides they may know of someone who needs your services. Standing in lines or elevators are the best places to sell yourself," with that he winked and said, "you've got a captive audience."

### Gina Novelle (copyright 12-2004)

Gina Novelle is a published free lance writer. Her company sponsors the web site http://www.thirdpocket.com, a support site for the self-employed. Her book, "Business Secrets Men Don't Tell Women" reveals how women and men view self-employment differently and will be available in 2005. She currently offers her services as an Ezine Writer to optimize search engine ratings. gina@exclusivemarkets.net


If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More