A Cool Email Communication Tip

If I sent you an email that said: "The Big Bear is being replaced by Giant Eagle." you probably would have no idea what I was talking about. First you would try to figure out what "Big Bear" and "Giant Eagle" meant. You would surmise that these must be important names because they are capitalized ? but you still don't have enough information to go on.

At this point you have only 3 possible choices:

  • Delete the email and forget about it;

  • Reply to my email and ask me to what I am referring to; or

  • Take a guess.

    Most people do not like to appear they misunderstood something, so the majority of people faced with this or a similar situation will try to guess at the meaning. If you live in California, you may think "Big Bear" is referring to Big Bear Lake. If you live in Arizona on an Indian Reservation, you may think "Big Bear" is an Indian name and refers to an actual person. And if by some chance another person with an Indian name of "Giant Eagle" existed ? my email could be totally misunderstood and cause my Indian friend to tell others about how a man named Big Bear is near death and will be replaced by a man named Giant Eagle. (Sound too far-fetched? Misunderstandings that turn into catastrophes like this happen every single day.)

    But if you lived in Columbus, Ohio ? you would automatically understand that "Big Bear" and "Giant Eagle" are two grocery store chains. So in my original email I should have really said: "The Big Bear grocery store is being replaced by the Giant Eagle grocery store." By simply adding the words "grocery store" for clarity ? I could send my email to anyone in the world and they would probably understand what it meant without question.

    The point of this article is that YOU need to think about the person receiving your email before you click the SEND button. Just because you understand what your email means, doesn't mean the person receiving your email will know what you mean. I get emails from people (including attorneys) every day with messages like: "I contacted you about 9 months ago. Do you remember me?" There is no name, no phone number and no other information but I am supposed to remember some unknown person that I spoke to 9 months ago. Come on folks! I don't know of anyone on the planet earth who could do this.

    Or perhaps you are one of those people like me. You always make sure you write clear and concise emails. You also review them before clicking the SEND button and you consider yourself to be pretty good with your email communication. But one day you get an email like "The Big Bear is being replaced by Giant Eagle." Which one of the three choices listed above would you choose to do in order to handle this email? Would you choose to "guess" at the meaning like everyone else? If so, you need to think about a very simple solution ? and that is to simply click the "REPLY" button and say: "Please clarify your statements so that I may sufficiently handle your request."

    Yes ? it's sad that the Big Bear grocery stores were replaced by the grocery store chain, Giant Eagle. For one thing, the Big Bear stores had the best deli food in the city and prepared excellent trays for many corporate functions in and around Columbus. But the real question here is: "Did you learn anything to improve your email communication skills by reading this article?" I hope so. I also hope to receive more email messages in the near future that are clear and concise so that I can accurately respond to them.

    About The Author

    Victoria Ring has authored 35 books and 850 articles to help others start and expand their businesses. Other books and products developed by Victoria Ring, including additional copyright free articles are available at http://www.victoriaringconsulting.com or sign-up for Victoria's new training class, "How to Make More Money as a Notary Signing Agent" at http://www.50statenotary.com/classes/course01/index.html

    bkparalegal@hotmail.com


  • Get Viral

    Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

    What is Email Marketing?

    There are many avenues available for marketing online products. Radios,... Read More

    Email Marketing: How Much is Too Much?

    I have a special new email address. It's in addition... Read More

    8 Tips to Increase Response in Email

    Opt in email marketing is no different than normal direct... Read More

    Email Marketing Tips for Reaching an International Audience

    Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

    How to Start A Money Making Newsletter

    Writing and publishing a successful newsletter is perhaps the most... Read More

    7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

    Did you know one of the most important tools in... Read More

    Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

    So, autoresponders allow you to automate the process of instantly... Read More

    3 Important Tips to Write Money-Making Autoresponder Messages

    Sending autoresponder messages is one of the most powerful email... Read More

    Are Your Emails Being Heard

    Yes, the headline is spelled right. What if you had... Read More

    7 Ways Email Can End Your Business Relationships Before They Start

    Too often, people forget they're anonymous in the internet world.... Read More

    Successful Advertising

    Most folks starting out on the Internet have tried free... Read More

    Email Marketing 2005?Do?s & Don?ts

    Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

    Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

    Among internet marketing strategies that most marketers are not using... Read More

    How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

    When it comes to gaining and keeping customers, every website... Read More

    Build Credibility With an Email Course

    When you are an expert, you sometimes forget that others... Read More

    How to Start Your Own Mailing List

    I remember reading time and time again when I first... Read More

    Say More Than Thank You

    Most Websites are gathering e-mail addresses. When you submit your... Read More

    Promote Your Web Business With Every Email You Send!

    Website owners are always on the lookout for new ways... Read More

    The Magic Of Email

    These days email is taken for granted and used perhaps... Read More

    Paradigm Shift for the New World

    In the business world, the primary focus is on selling... Read More

    The Lowdown: How To Create And Send HTML Email

    I am frequently asked how to create and send HTML... Read More

    RSS vs Email: Its Not An Either-Or Question

    If you've been getting caught up in all this talk... Read More

    10 Netiquette New Years Resolutions

    Happy New Year! New attitude? New habits? How about 10... Read More

    12 Tips For Writing Winning E-mail

    Learning to write more effective e-mail is a valuable skill... Read More