Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and its (impending) death. From what you read on forum boards and in newsletters from well-known internet marketers, email marketing is dead. Too many ISPs are taking it upon themselves to limit the number of emails you can send at one time, or are blocking your emails from even getting to your subscribers's inboxes.

As a way around this, many marketers are telling you to get a blog and an RSS feed. This makes good sense, and there is some indication that RSS and related technology will become more popular in the near future, but before you invest in an ebook or multimedia course from a marketer, ask yourself if that marketer has a vested interest in moving you over to an RSS system (i.e., they conveniently sell an RSS starter kit, or affiliate for someone who does).

On the contrary, though, email marketing is not dead. Recently, on a membership-only forum, discussion centred on how Getresponse and Aweber have improved their open and deliverability rates for emails, even as high as 85% for deliverability. One contributor, who owns an autoresponder company, noted that many tricks marketers use to get their messages past spam filters (such as using "f^ree" for "free") are actually backfiring and triggering spam filters, resulting in emails being blocked. Instead, marketers should focus on trick-free, valuable content in their emails.

Apparently, email marketing works much the same way as search engine marketing (and, really, all good marketing) does: in the long run, you are rewarded for building (and sending out) trick-free, useful, and informative content.

So how should you build your business? One quality blog post or article at a time.

Jeremy Hoover is the owner of Hoover Marketing where he focuses on building strong content both for his affiliate assets and his email marketing efforts.

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Why Your Email Distribution List is Your Best Source of New Sales

Don't overlook your current customers. After all, they're the ones... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Autoresponder Tips

An autoresponder is useful for, well, responding to people who... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Five Profitable Ways To Use Your Follow Up Autoresponder

What? You are not using a Follow up Autoresponder? Then... Read More

Build Your Opt-In List Today

There are many services available to help your with building... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

Make All Your Mailing Lists Double Opt-In

Accusations of spam can be so harmful to your business... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

The Innovative Ways To Use Your Autoresponder

If you have auto response system set up for following... Read More

6 Simple Ways to Manage Your Emails Better

E-mail, a wonderful communication tool is also the greatest challenge... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

Internet Marketing Strategies: 20 Secrets To Using Free Autoresponder Courses To Magnify Your Sales

Among internet marketing strategies that most marketers are not using... Read More

Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers

Do you publish an e-zine or newsletter? If you answer... Read More

Is Your E-Address Unprofessional?

How much time did you spend on deciding on the... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

An E-mail Promotion Internet Marketing Strategy Works

E-mail promotion Internet marketing can help your home-based business expand... Read More

Six Easy White-Listing Ways... Stop Losing Important Emails!

Are you dead sure about receiving of all the important... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More